Wednesday, February 3, 2010

Thank You Once Again, Sears!

Sears Once Again Supports U.S. Military Veterans by Teaming Up With AMVETS for 'Operation Blanket'

Sears continues its longstanding commitment to members of the military this winter by collecting blankets to help provide warmth to homeless veterans

HOFFMAN ESTATES, Ill., Feb. 1, 2010

With the final months of winter upon us and some of the coldest temperatures yet to be faced, it is important for Americans to remember those who do not have a warm home, 23 percent of whom are military veterans(1). At a time when these veterans need help the most, Sears is rallying support for them. Today the retailer announced it has teamed up with AMVETS to support "Operation Blanket," a program created to collect blankets that will be
distributed to military veterans.

Customers are invited to show their support and donate gently used
blankets at select stores* from Jan. 31 through Feb. 18. In exchange for
their donation, Sears will provide each customer with a coupon for 20
percent off any one home fashion or home decor item, or a coupon for 10
percent off any one housewares, luggage or furniture item (mattresses are
excluded). Customers will receive a coupon for each blanket they donate.

"Sears is proud to work together with AMVETS to support 'Operation
Blanket' in an effort to help provide comfort to those veterans who have
given so much for our country," said Doug Wurl, VP/GMM, Sears Holdings Home Fashions. "Each year we challenge ourselves to find new ways to say 'thank you' to the members of our military. This is yet another way we can show our appreciation and encourage participation from our customers."

AMVETS will distribute all collected blankets to veterans through its
thrift shops and local veteran posts in select cities across the country.
Sears will also make a $5,000 donation directly to AMVETS to further
support their military veteran programs.

"We are pleased to be working together with Sears and appreciate that
they are making it easy for Americans to give back and help our veterans,"
said AMVETS National Commander, Duane Miskulin. "The harsh winter months are an especially difficult time for the homeless and each blanket we collect will help keep one veteran a little bit warmer."

Sears' ongoing commitment to assisting troops and their families is
evident by a number of initiatives they have committed to over the years,
including several recruiting and employment programs. The retailer has set
one of the most generous standards of support in the country for employees
who serve in the military by maintaining civilian pay and benefits
throughout their calls of duty.

Sears also oversees the Heroes at Home program, which includes a joint
effort between Sears Holdings Corporation and the non-profit, Rebuilding
Together, which works to preserve home ownership for military veterans.
Through the Heroes at Home program, Sears Holdings Corporation has sought
to improve the lives of military families in need across America by making
necessary repairs, improvements or modifications to their homes. To date,
Sears has raised more than $11 million for military families.

For more information please visit HERE

*Sears stores in the following states will participate in "Operation
Blanket": California, Colorado, Delaware, Florida, Georgia, Illinois,
Maine, Maryland, Massachusetts, Michigan, Nebraska, New Jersey, New York,
North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Virginia and

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has the Country Living
collection, which is offered exclusively by Sears and Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' Web site at


A leader since 1944 in preserving the freedoms secured by America's
armed forces, AMVETS provides support for veterans and the active military
in procuring their earned entitlements, as well as community service and
legislative reform that enhances the quality of life for this nation's
citizens and veterans alike. AMVETS is one of the largest
congressionally-chartered veterans' service organizations in the United
States, and includes members from each branch of the military, including
the National Guard and Reserves. To learn more visit

(1) U.S. Interagency Council on Homelessness and the Urban Institute,

SOURCE Sears Holdings Corporation

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Please consider participating in this generous program! In exchange for your donation, Sears will provide each customer with a 20% off coupon for any one home fashion or home d├ęcor item, or a coupon for 10% off any one housewares, luggage or furniture item (mattresses are excluded). Customers will receive a coupon for each blanket they donate. It's up to us to encourage companies such as Sears to continue to make these efforts for our troops. By patronizing their establishments and participating in their outreach programs, we are saying our own "Thank You" to Sears!

Warm thanks to Romey for passing along this 'Sears Press Release'. I'm so deeply grateful for all who happen upon such important stories, then take the time to pass them along to me for posting. My sole intent for AirmanMom Blog is to keep our Service Members in the minds and hearts of those they protect.
Romey, I thank you so very much!


Mike Golch said...

Now if Sears would really care that much about the employees.

AirmanMom said...

mike...I've never worked for Sears, so I am unable to voice anything regarding the treatment of their employees. This post was intended to show a good gesture on behalf of Sears towards our troops. It would be wonderful if all of our top retailers made such an effort! Imagine the outcome!!!
Thanks for stopping by, my friend!